Industry awards are a way for people within it to give some extra attention to notable companies. It’s important for people inside that industry. But it’s equally important for people on the outside. Industry awards are often some of the best ways to become aware of the really game changing discoveries and advancements which are having a big impact on the world. That’s also why one can learn a lot from a recent award for the communications industry.
Talk Fusion was an easy win for the 2016 Communications Solutions Products of the Year Award from the Technology Marketing Corporation. While there were a lot of good contenders, it’s clear that Talk Fusion deserves some special attention. It’s set some very high goals for itself. But most amazing is the fact that it’s actually meeting them and creating even loftier goals for the future.
Talk Fusion’s main goal can be seen simply by examining their name. The company’s main mission statement has to do with fusing various methods of communication in a single whole. People outside the industry might not see why that’s such an ambitious goal. However, it can more easily be seen by considering just how far various pieces of telecommunication based technologies have drifted apart. A tablet and a telephone from different companies won’t be able to fully integrate with each other by default. But there’s no technical reason why that should be the case. Back in the early days of the telecommunications industry there was an expectation of compatibility between any given device. Phones might look different, but they’d all be able to connect with each other to their full capability. But this slowly changed as smart phones became the norm. The default software became as much about lockin to the phone manufacturers than it did about actual communication.
Talk Fusion is aiming to change all of that by essentially fusing various methods of communication together. The company is working hard to ensure that someone can generate a rich multimedia based message and push it onto any given platform. This obviously involves real time communication. Both face to face video streaming and audio based communication are under Talk Fusion’s larger umbrella. But it also includes work to ensure that video based email and other effective marketing techniques are available to clients.